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Study Says If You’re Too Nice You Might Not Make It Rich



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A new study by the American Psychological Association implies that if you’re a “nice” person, you’re less likely to become a millionaire.

The study, published on October 11, 2018, concluded that compared to their less agreeable peers:

“Nice people may be at greater risk of bankruptcy and other financial hardships.”

It’s not because nice people are more cooperative, but because if you’re nice, you might not value money as much as, well, not-so-nice people!

In personality research, “niceness” is measured in “agreeableness” and the research’s authors used a standard measure of this personality trait to judge niceness.

They then assessed a group of over 600 participants on their financial success including debt and savings, agreeableness, negotiation styles and how important money was to them. Using a regression analysis and further studies covering a 3-million-person strong data set they concluded:

“Agreeableness was associated with indicators of financial hardship, including lower savings, higher debt and higher default rates.”

This relationship between being nice, and a lack of financial success, said the authors, is driven by the finding that:

“Agreeable people simply care less about money.”

The findings were truer for lower-income individuals who were less financially able to handle their predisposition for not placing enough importance on their finances.

Then Why Are Some Millionaires Really Nice People?

Studies, at the end of the day, are studies. This one, though appearing to be representative, didn’t focus in on the “agreeableness” of millionaires. If we contrast the findings to how charitable some of the world’s richest people are, you’d have to agree some of them are pretty nice people.

Take Bill Gates, for example, he’s been America’s richest man for 24 years according to Forbes, only being knocked off the top spot by Jeff Bezos in 2018. Gates has so far given nearly $33 billion, a massive 41% of his current net worth, to charitable causes. Warren Buffet has given away nearly $26 billion, 39% of his current net worth.

Though, maybe in business and while making their fortunes, these billionaires were almost certainly extremely focused and very shrewd.

Featured image from Shutterstock.

Melanie Kramer is a freelance fintech, blockchain, and cryptocurrency journalist/writer with a background in business and economics and an avid interest in global politics and money markets.