Fertu brings calls, mail and texts into healthcare outreach
Fertu gives healthcare organizations one place to coordinate patient outreach by email, text, phone and direct mail. Its platform is built for teams that need to reach eligible people, follow up and see what happened across channels. Bringing those steps together could spare a customer from assembling each channel and its reporting separately.
Reaching people across channels
Fertu’s campaigns can use customer data and engagement events to select audiences and arrange multiple steps. Teams can review activity, engagement and costs, then export outreach information for further analysis.
The company identifies referred-patient enrollment, visit reminders and re-engagement as uses. It also describes outreach to people a healthcare provider is permitted to contact under a partner agreement.
In an April 2024 podcast, co-founder Gino Korolev said Fertu initially focused on digital-health providers with health-plan contracts. He described incomplete contact information as a reason to use more than one channel.
A subscription with hands-on service
Fertu’s terms describe subscriptions with fees set out in customer order forms. They also allow overage charges where an applicable usage limit is exceeded.
Elion’s vendor-sourced review, dated February 2024, describes an all-inclusive monthly fee. An anonymous co-founder of a pediatric mental-health company said it used Fertu to reach pediatricians and their staff.