decisio media pairs entertainment discovery with proposed retailer insights
A swipe in decisio can mean more than “like” or “dislike.” It can also tell the app that someone has not experienced a title but is interested, or that it is not for them. Decisio media uses those four signals to build recommendations for people choosing what to watch, read, listen to or play. The company is also marketing a separate service that would turn aggregated preferences into information for entertainment businesses. The distinction between interest and experience gives the app a way to collect preferences before a purchase or viewing decision. That same distinction could be useful to a retailer deciding what to stock, if enough people contribute relevant signals.
A guide built around expressed taste
The free app covers films, television, books, podcasts, tabletop games and video games. Its four directions separate a positive or negative judgment about something already experienced from interest or disinterest in an unfamiliar title.
The company has also described a streaming guide that brings releases from different services into one place. That gives the product a practical use alongside its recommendations: a viewer can look for what is arriving as well as what might suit their taste.
In a November 2024 online survey commissioned by UserTesting, more than half of 2,000 U.S. respondents said they felt overwhelmed by the volume of suggested streaming content. The survey describes a wider discovery problem, not demand for decisio itself.
From screen choices to books
The company expanded its product beyond screen entertainment in May 2026, when it announced book discovery. It said users could choose whether movie, television and book swipes influenced recommendations across those categories.